In April 2017, the Herman Brood Experience started in Zwolle at Blijmarkt 21, where the Municipality of Zwolle and a very large number of business people also embrace Herman Brood. The characteristic building from 1444 faces the Blijmarkt, next to Odeon Theaters and directly opposite Museum De Fundatie; a beautiful location in the museum heart of Zwolle, a worthy place to permanently appreciate Herman Brood.
In November 2018, thanks to large numbers of visitors and loyal fans, it was decided to transform the Herman Brood Experience into Herman Brood Museum. The exhibition has moved to the first floor and here the visitor gets a glimpse into the life of the Zwolle born artist through photos, objects, film, sound and of course Herman's art.
The Herman Brood Museum shows a wide collection of Herman Brood, from the private collection of friend and initiator Ivo de Lange, widow Xandra Brood, daughter Lola and both Herman's sisters. It concerns letters, drawings and poems, written and painted by him on canvas, pieces of paper and beer coasters. More than 100,000 visitors have been to the Experience in barely 2.5 years!
There are also personal items from Brood on display. Never-before-seen photos, guitars painted by him, clothing, painting equipment and even his syringe needles.
Fans also regularly come with objects from Herman that can be exhibited with a name.
In addition to these continuously changing exhibitions, there is also a Herman Brood shop, where fans can buy paintings, silkscreens, music, documentaries and books by Herman Brood in addition to a wide range of merchandise.